Designer Valentino has apologized for a fashion faux pas that angered many fans and friends of the late actor Philip Seymour Hoffman.
The fashion house's representatives emailed various news outlets photos of actress Amy Adams carrying one of its newest handbags Friday at Hoffman's wake in Manhattan Thursday.
The New York Post reports the publicist's email read, "We are pleased to announce Amy Adams carrying the Valentino Garavany [sic] Rockstud Duble [sic] bag from the Spring/Summer 2014 collection on Feb. 6 in New York."
A USA Today entertainment reporter tweeted her response after receiving the email, using the hashtags "tasteless" and "ew."
ABC reports a representative for Adams calls the publicity stunt "truly appalling" and confirms the actress was not aware of her name being used for this purpose.
The fashion house has since apologized, tweeting: "We regret releasing a photo of Amy Adams with a Valentino bag. Unaware of the circumstances it was a mistake and we apologize to Ms. Adams."
But Valentino might not be the only one in hot water for seemingly using Hoffman's wake as a publicity venture. As the New York Post reports, UGG Australia sent boots as gifts to celebrities attending the wake and funeral, hoping they would wear them for publicity purposes.
Adams and Hoffman co-starred in several films including "Doubt" and "The Master" and were set to work together again later this year.
Hoffman was found dead last week in his apartment after an apparent drug overdose. The actor was 46 years old.