Today, the average American woman is plus size. She doesn’t wear a size 4 or even a 10. She wears between a 14 and 16. Yet, the rise in popularity of plus size models has caused retail and runways to see a shift in access and production - but for how long? Teen Vogue's very own Samhita Mukhopodhyay, breaks down why retailers are not targeting nearly 68% of women in the US, and why access to well-fitting clothing matters.
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